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Before & After Facebook: Importance Of Facebook Marketing Process To Promote Your Brand
Most of the learning before the proliferation of Facebook and social media happened through ads on TV. During the days of traditional media dominance, marketing was driven by power to broadcast. Marketing communication was primarily unidirectional through blaring ads and press releases.
Word of mouth happened on one-on-one basis, where the dialogue would start and end around a small group.
Now, a search on your favorite brand on Facebook may show many discussions on the brand, that might depict user's positive or negative experiences with the brand. Unlike the clandestine brand gossip of earlier days, the Facebook period ensures that discussions are noted and made easily available through social media sites.
Brands trying to overlook this new medium find themselves in a state like an ostrich, with its head buried in sand, thinking the world can not see it. The actual image of the brand in people's minds shows up aloud nowadays by conversations on Facebook.
Facebook and Online Reputation
The power of Facebook has spread the scope of Word of Mouth beyond the good old conversation between friends. Nowadays, every Facebook user is free to post his views on your brand. The actual effect of this happens whenever those discussions appear in searches and influence people's opinion about the brand image.
This is where internet reputation, mainly on a broadly accepted medium like Facebook, matters.
In a nutshell..
Managing an optimistic image of your brand needs you to expand your reach, more than what you would do in times of classic media. The conversational nature of social media sites, like Facebook, needs a different approach. Unlike one-time broadcast by the regular medium, Facebook saves each and every discussion and makes it available through the search option for everybody who is interested to know more about your brand.
That's the reason why its an essential part of any brand plan to feature positively on social media sites, like Facebook. Engaging consultants who've experience in managing brands through the new era of social networks is a growing practice which can help brands manage the new wave.
Get more info on the best Facebook training available.
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