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Prepaid Legal Leads - 3 Choices, What Is Best?
Prepaid Legal leads can make the distinction between good results and failure in your small business. But, not all leads are created equal.
Whether you determine to buy leads or produce your own, there are 3 main "archetypes" or categories that you'll find useful in growing your Prepaid Legal business:
1. Likely customers. These leads are interested in one of your products or services. If satisfied, they may be mindfully introduced to your opportunity with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of training.
2. Opportunity seekers. These prospects are looking for a way to make money. They may or may not be really serious, that's for you to figure out. Also, they may or may not have specific interest in MLM or PPL. Your duty will be to find the serious ones, allay their objections and guide them into your opportunity.
3. Active network marketers. These individuals are already in an program, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their money by joining a program.
The best prepaid legal leads are those in the last group: active network marketers.
Why?
Well, as discussed above, you know they have an interest in making cash with network marketing. You aren't going to hear them ask, "Is this one of those pyramid schemes?" and other such foolish questions. They're beyond that; they know better.
They also understand the business better than someone who's never been in MLM. So, once they enroll in your group and get up to speed, they'll yield results much faster (and with less training) than a normal person.
Lastly, they probably know other active networkers: their sponsor, downline, and even cross-line reps they befriended at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your downline.
They're in a program, though, and not always looking to begin something else. It's your job to subtly, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to lead with an offer that benefits them in their existing organization... something not even related to your opportunity. Something generic, like advertising tools or training.
Obtain their trust, and show your worth to them by helping them move forward with their existing opportunity. Show them that, unlike their existing advisor, you are showing them things that work. But make it crystal clear that the only people who get your true focus are the people contributing to your own success.
At that point, working with your team will be the next logical move.
In summary, you can go after potential customers, you can pursue opportunity seekers, or you can go after active multi-level marketers. Of the three, active network marketers have the utmost potential to explode your downline with the least effort. Focus your energies there, and your paycheck will be transformed.
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